The advantages of a barber is they are inexpensive and easy to use. The message that Cranium will seek to communicate is that the entire family can be servedquickly, professionally, with superior customer service at reasonable rates. Cranium will offer one-stop service offerings. The ability to decrease marginal fixed costs as the customer base grows.
Sales Forecast The first month will be used to set up the store and hire and train the employees. To develop a sustainable start-up business, contributing to increased employment of community residents.
This is somewhat intuitive as most people need and get a haircut based on an elapsed amount of time, independent of the economic environment that they are in. The advantages are an inexpensive service that is easy to use.
When we adhere to this maxim, everything else will fallinto place. The Market The hair styling industry is highly fragmented with national chains such as Regis Corporation, which operates diverse franchises catering to all the market segments, and also including thousands of "mom and pop" salons that are very restricted in scope and services.
Cranium will address break-even analysis, sales forecasts, expense forecasts, and how they link to the marketing strategy. From month four on sales will grow steadily.
Cranium Filament Reductions will target three different market segments: The industry is generally unaffected by economic upturns or downturns. Men typically care less about the task of getting their haircut.
Opportunities A steady growing market that is traditionally unaffected by the economic environment. Our services will exceed the expectations of our customers. The main reason for this will be because some of the money that would otherwise be spent on marketing efforts will be used for rent.
The advantages to these could be an independent salon that fulfills all of your needs. The focus groups drew a wide range of people from women to men to mothers. There are many "quick salons" like Cranium, however, many of these salons, such as Cost Cutters, only provide the minimum services, whereas the upscale salons can be inconvenient due to scheduling requirements and cost.
The money from the marketing budget will be spent on the following marketing initiatives: Cranium will target these customers by emphasizing the sophisticated, ultra-hip styling that Cranium can offer. Cranium Filament Reductions will cater to males with evening hours,no appointments necessary, and quick turn around times.
Cranium is not participating in this trend of aligning itself with a chain.
They will then settle down a bit until the winter monthswhen they will ramp up as the winter months are a time when there is an increase in spending onhair care in preparation for the winter holidays. The owner of Cranium perceives an unfulfilled customer need for a low-cost salon that provides maximum flexibility and strong customer attention.
They were given a bit of information regarding Craniums offerings and they evaluated this. Strategy Pyramids The single objective is to position Cranium as the premier, full service, family salon in the Shaker Heights area. It is important to accomplish each oneon time, and on budget.
Women tend to favor a female specificupscale salon if they can afford it. Marketing Strategy Cranium Filament Reductions will have a somewhat limited marketing budget.
Women tend to favor a female specific upscale salon if they can afford it. Because men have shorter hair, they tend to require haircuts more often. While pursuing her degree Susan worked in the restaurant industry. Cranium also sells retail hair care products. The main reason for this will be because some of the money that would otherwise be spent on marketing efforts will be used for rent.
Women are more concerned with hair styling and tend to bond more with their stylists. These newspapersare widely read and will reach a large base of people. The advantages are an inexpensive service that is easy to use. Generally females prefer the allure of upscale salons, however, not everyone can afford this luxury.
While this provided very good income, particularly on the weekends, she longed for management experience. Cranium Filament Reductions will be able to by providing superior customer attention. Once a stylist has earned their trust they are more willing to blindly put their hair in the stylists hands.Cranium Filament Reductions hair salon business plan market analysis summary.
Cranium Filament Reductions is a hair salon offering value priced services for the entire family/5(90). Hair salon marketing plan - Free download as PDF File .pdf), Text File .txt) or read online for free.
Cranium Filament Reductions Marketing Mix Cranium's marketing mix is comprised of the following approaches to pricing, distribution, advertising and promotion, and customer service. 5/5(37). Cranium Filament Reductions is located in Shaker Heights, Ohio.
We are proud to be able to attend to your entire family, and cater to each individual's unique.
Marketing Plan for Cranium Filament Reductions. Hair Salon Essay Executive Summary Cranium Filament Reductions is a hair salon located in Shaker TTS., Ohio that allows the entire family to have their hair needs satisfied in one convenient location.
Cranium Filament Reductions hair salon business plan executive summary. Cranium Filament Reductions is a hair salon offering value priced services for the entire family/5(90).
Cranium Filament Reductions is a hair salon offering value priced services for the entire family. Edit this hair salon business plan business plan to fit your business.Download